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378: Use your “why” to be a more effective product manager – with Frankie Russo

Product Mastery Now for Product Managers, Leaders, and Innovators

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Break Your Y and Yo

In your new book, you talk about breaking some rules. What do you mean by breaking? This was a personal journey for me with the breaking y component. Sometimes you have to break u a traditional relationship in order to become who you're supposed to be. It's ironic that i wrote the artof it's this beautiful thing, and only to realize that you almost have to break it, shatter it in order to rebuild it.

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