BDTP. Web Copy for SaaS with Ekaterina Howard
UI Breakfast: UI/UX Design and Product Strategy
00:00
The Biggest Crimes in Sas Web Copywriting
Copywriting as a designer by trade for ten years, basically, i thought that designer is more important. Then my world shifted when I realized copy is more import than anything you can do. The biggest thing is relying on the same massagin if you across different verticales. If you open like five to seven different sass web sites, more likely than not, they will look the same and sound the same. You never quite nail your brand voice and never quite naild the voice of customer.
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