
How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Shopify Masters
00:00
The Journey of Brand Building and Retail Exposure
This chapter highlights the significance of brand control through personal experiences, including a pivotal $100,000 grant and participation in Shea Moisture's program. It also delves into the challenges faced by solo founders and the benefits of strategic retail placements like Target's end-cap display.
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