3min chapter

The Jordan Harbinger Show cover image

862: Targeted Ads | Skeptical Sunday

The Jordan Harbinger Show

CHAPTER

The Perils of Personalized Ads

The internet is fast becoming a mall, very specifically tailored to your tastes. As more privacy conscious users adopt tools to protect their data, advertisers may shift their focus to those who are less informed or less able to protect themselves. Think of how spam mail scams are often deliberately misspelled and badly written to weed out the people too aware to fall for the trick.

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