Lenny's Podcast: Product | Growth | Career cover image

Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Exploring Subversive Marketing Tactics and Case Studies

This chapter explores innovative marketing techniques and heuristics that capture attention, using a range of case studies from history to modern times. It focuses on transforming weaknesses into strengths and recognizing market vulnerabilities for successful marketing tactics.

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