Naughty Dog's Arne Meyer Talks Community and Game Dev Culture
The AIAS Game Maker's Notebook
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Building Something New: Edelman's Experience with Xbox
In this chapter, they discuss how their agency, Edelman, became involved with Xbox as a client and their experience working on the launch of the original Xbox and its first party games. They talk about pitching ideas and their enthusiasm for building something new and innovative in the gaming community. They also mention the importance of capturing the gaming community and trying new approaches to marketing a console.
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