5min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#783 “It’s easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Understanding Customer Needs Through the 'Job to Be Done' Framework

This chapter delves into the 'job to be done' theory, using McDonald's milkshake case to illustrate how businesses can better identify customer motivations. It also presents the Q4 method for conducting customer interviews, which can uncover crucial insights for product innovation and competitive edge.

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