S3 E2: REVEALED: The Infomercial King / The Amazon Flip Side Hustle
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Direct to Consumer Brands Aren't Doing Infomercials, Right?
Glossier could do that too in their own way. I completely agree. In fact, I always wondered why more direct consumer brands aren't doing these types of infomercials. Like if you're a Casper mattress and you're like, yeah, I can buy the New York City subway, maybe 10 years ago wasn't right for your brand. But today, isn't it a ton of like value accretion and revenue generation? You know who's up in Somniacs tattoo in the morning? Why don't I sell you a bed? Oh, your back hurts. You can't sleep."
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