Joe Colombo: Media and Identity

This chapter examines Joseph Colombo's efforts in the late 1960s and early 1970s to reshape the image of Italian Americans amidst organized crime stigma. It discusses his founding of the Italian American Civil Rights League and the protests he led against negative media portrayals, as well as a notable deal with NBC for improved representation. The narrative further explores the concept of 'chutzpah' in cultural contexts, contrasting Colombo's bold actions with broader communication styles and societal norms.