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#155: Ed from Film Booth — The Most Entertaining Educator on YouTube?
Creator Science
How to Undo Clickbait
"I absolutely hated the idea of doing this. I've spoken to some other big youtubers who've been around for years and they were like, my channel is losing traction," he says. "So clickbait really at the end of the day is you make a video that the video is not about." The viewer has an expectation of what they think the view is about,. But you can play with that expectation and put a compelling argument together That makes you go stick around and watch it.
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