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What Makes TikTok So Difficult for Coaches and Trainers?
Fitness is so easily sold visually. You're not going to effectively coach or train someone with one TikTok clip or one caption under Instagram. So we use TikTok as, you know, getting eyeballs and it's a necessary evil to get people to see me. And then we use discord more. This is why we chose podcasting by the way, because it's long form. It doesn't work the way fitness is.