276: B2B Growth Channels Available for Each CAC Level Part 2
The Predictable Revenue Podcast
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Is There a Need for Lead Magnets?
Lead magnet is a way to capture information whereby you can understand more about the lead, or even just capture their contact information at all so you can follow up with them appropriately. So that becomes more and more important, just sort of a hook to kind of get them get them in, right? And there's a reason why we put emphasis on ICP and buyer journey,. Like, what do they what are they looking to get? What knowledge are theylooking to get at this point in their journey? Right? Do they do they even know that there's a pain point or anything like that? Well, that's more of top of final type of stuff.
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