The Growth of Foreign Investments in Africa's Media Landscape

Africa is generating a frenzy of localised content as international streaming platforms and global media organisations battle to gain a foothold in the market. Bissi Adebayo will explore how streaming giants like Netflix, Prime and Disney Plus are increasing their footprint in Africa. In 1999, China embarked on an economic and social outreach programme to the continent known as its going out policy which it injected millions of dollars of investment into African media.