From Free Work to Global Productized Service & Making the Perfect Video Ad: Nick Lange (#96)
The Shopify Growth Show
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What's Working Now, What Is Not?
The way I think about it is like, where are we at? Where do we want to be in 12 months? Cause the truth is with most companies that we work with on growth, it's easy to have kind of that shiny object syndrome. You can grow through paid, do organic, you can grow through referrals of virality or the final one is partner channels. And then that will max out, but you can usually take that a lot farther.
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