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Adding Strategic Value to Tactical Work with Laura Barboza
UX Cake
The Importance of Alignment in UX Research and Design
Many times we're being asked to do tactical work in UX, research and design when there hasn't necessarily been the strategic work at the user level. I think for me it's really about understanding, right? If I think about like the essence of UX work for me, user experience work is really about understanding the user experience. And so when I think strategy, you know, I think about all of the things because when it comes back to understanding, and we get to understand why the person engages, why they need a particular solution or product or service. Do you feel, how does that play with what you mentioned in terms of aligning business goals with customer goals? Yeah.
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