The Importance of Wellness in the Recession

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"I feel like the idea of wellness is dead. This separate thing everything is wellness and I'm really craving a new word to describe that maybe hopefully not in your head along to some of this," she says. "We can't we almost can't divorce wellness as its own category, at least for me in a way ... you still need to pick a lane."

What do we mean when we talk about "Wellness"? We know that it’s a multi-billion dollar industry built on products and services centered on “self-care”, and we also understand that to be "well", means much more than purchasing the latest green powder from Whole Foods.

This is part 3/3 in our series unpacking the complex topic of what it means to work, take part, and profit from the (capital W) Wellness industry.

This week Michelle and Wallis are musing on the demise of a specific type of “Wellness” consumerism if it’s gone for good, why it matters, and what this means for the future of the complex and weighty world of “Wellness”.

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