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Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO

#Kidtech

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How Long Did You Spend Developing Lego?

We launched, I think the MVP of it in September 17. Right. And I mean, how long did you spend developing this before you and I think you announced it publicly in 2017? Yeah, pretty much launched at the same time. What was what was the development time like? Pretty, well, we didn't get to the final final idea of it till quite late on,. We were running behind on the business case, as you always do.

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