The Behavioral Design Podcast cover image

Designing for Behavior Change with Stephen Wendel

The Behavioral Design Podcast

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Is There a Best Way to Convince a Client?

Use the faceless power of bureaucracy to your advantage. Make it easier to test than it is to argue. The tools are out there, and you can get a quick proxy for here's our environment. We're not asking people what they want; we're having them take the action.

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