If you do sell your integrity, you can't buy it back. There's no amount of hustle that can outwork being uncool. Once you go down that line, you are done. You need to listen very, very carefully and stress test people's ideas. The intenets grift radar, the chill alert, is so high pertuned that if you're not careful, your own audience will come for you. That there's certainly some right leaning voices on twek's ans t fox news station. But i don't think that was quite a fair characterization. And the worst could have been put out about them from a couple of weeks ago when viewing figures were low