Positioning with April Dunford cover image

Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

Positioning with April Dunford

CHAPTER

The Future of Help Scouting

A lot of it up to this point is just happened through product like growth. So we always design from a product like growth lens and then move into, Hey, when does human touch actually make sense? And typically that's based on employee count, you know, so the larger the organization, the more complex the sale is. If there's a lot of expansion opportunity there, then it ends up being a real sales opportunity where we want some human touch involved.

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