5min chapter

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Machine Learning, AI Agents, and Autonomy // Egor Kraev // #282

MLOps.community

CHAPTER

Harnessing Open-Source for Marketing Insights

This chapter explores the principles of open-source software development and introduces Causal Tune, an innovative tool by WISE that enhances marketing segmentation through causal inference. It discusses how Causal Tune can improve A-B testing by estimating customer impacts and simulating targeting strategies, ultimately supporting better marketing decisions.

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