How to Optimize Your Ad Copy

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Your headline and your graphic are basically the two things that are going to grab your audience. You actually want to put emphasis on the first two lines of your ad copy because they usually show above the fold when you're looking at them live on social aps, especially on mobile. A great place to start is with your cial media. Find some one in your industry who is serving people similar to the people that you want to serve. Try sitting down and journalling through some of the pain points and emotions that you felt at different times throughout your journey. And then remember to snag that free resource with our top performing ads to get more headline inspiration.

Grab the free resource for this episode by heading here!

Increasing your conversion rate just got that much easier

Creating a high-converting ad on a budget may seem super tricky, but it’s actually quite simple if you play your cards right.

Believe me, I’ve had my fair share of ads that have completely flopped, and am no stranger to that feeling in your stomach when you realize that you just spent a ton of money and have absolutely nothing to show for it.

What’s almost worse than that is having to try it all again without the certainty that you’re going to get a return on your investment. It’s not an easy place to be, my friend, and I’ve been there too.

So here’s the good news. I’ve done allllll the trial and error for you over the past 13 years of being an online marketing entrepreneur, and have learned a thing or two about how to create ads that convert without spending (and wasting) a ton of money.

In this episode, I share the four principles that I LIVE BY when creating ads for my own business. To this day, I run through this list to make sure that my ads are hitting the mark in each of these areas, and it hasn’t done me wrong.

My hope is that you take these principles, apply them to your own ads, and then watch your conversions continue to grow over time.

And for the cherry on top, you can snag a free resource with a roundup of my top-performing ads in the notes below -- because let’s be real, seeing some examples in person will be that much more helpful when you go to create your own ads.

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