The Cult of Peloton
Sounds Like A Cult
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How to Devote Your Life to the Cult of Peloton?
There was backlash because the commercial was creepy and steppity and culty. It just begged the question like, what is Peloton trying to communicate here? Is it that you should be dedicating your life and all of your time to the Cult of Peloton? The thing that's scary about that is that if that does become your whole life, even though it feels like it's a community, unless you're going to the live classes in the studios in person, it's actually a very isolating community. You can completely dedicate your entire life to a forum or to a Facebook group or to a workout without ever leaving.
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