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The Importance of Nuance in Marketing
I tend to treat things a lot, like light switches, because there's like two types of light switches. And I feel like I approach situations too much on the, it's yes or no, zero or one, this or that. So as a marketer, introducing nuance in your marketing hurts it. Right? Black and white helps the marketing grow and spread and engagement. It's called auspicious dump. That's what what that's what it's called. You're already winning, right? It's just to what extent are are you winning?"