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Frank Rotman | Building Capital One ($58B) and QED Investors ($4B AUM)

The Peel with Turner Novak

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The Evolution of Financial Services

This chapter explores the transformation of banking and financial services, highlighting the shift from traditional systems to flexible, data-driven models. It discusses the complexities of historical marketing campaigns, the integration of diverse departmental goals, and the importance of a scientific approach in product testing. Additionally, the chapter examines the varying needs of credit card customers and the strategies used to cater to different market segments.

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