How to Use Customer Data to Create New Products

This product line, which we launched last summer and I'm very excited about was kind of our first adventure outside of ready to drink lattes. This new concentrate, it's a multi-serve, so you can make up to 16 cups of coffee with one small bottle and two,. It's a base coffee that you can customize yourself. So what gave us confidence and how we looked to understand if that was the right move for us was to really understand one, what have customers been asking from us?