14min chapter

The Vergecast cover image

Microsoft Build 2020, Elon Musk's factory play, and Joe Rogan moves to Spotify

The Vergecast

CHAPTER

Podcasting in the Streaming Era

This chapter examines the shift from traditional podcast distribution methods to Spotify's streaming model, highlighting the innovative ad targeting technologies at play. It contrasts these advancements with the challenges posed to open standards like RSS and discusses the implications for advertisers and podcasters alike. The chapter further explores the evolving dynamics of the podcast ecosystem, focusing on major players like Spotify and Apple, and their respective strategies in handling content and advertisements.

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