Getting Better Results With Google Adwords

We do an audit of their google search council. We make sure so gogal search council tells you we're anything wrong, anything that might need fixing. There's at least a ton of stuff that we do behind the scenes to make sure that the quality is there. I like to think in terms of this, if this were my company, what would i want to have done on this account? And and that's how i try to make the decisions.