3min chapter

Marketing Against The Grain cover image

Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Marketing Against The Grain

CHAPTER

The Shift from Traditional Marketing to Relevance

This chapter critiques the misalignment in traditional marketing practices, emphasizing how large agencies prioritize awards over client needs. It advocates for a strategic shift to relevance in the evolving media landscape to effectively engage audiences in the future.

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