Google’s AI Overviews slammed by news publishers, sites that are susceptible to google's HCU, Why brand authority matters in SEO, Key takeaways from Google's search liaison, and How to turn marketing from B*llsh*t to holy sh*t
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Google's Helpful Search Update and Its Impact on Traffic
This chapter explores the impact of Google's helpful search update on website traffic, highlighting challenges for publishers in balancing content quality with ranking adjustments. It emphasizes the importance of patience and maintaining a user-centric approach for sustained success amidst evolving algorithms.
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