281 - Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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What's the Difference Between Sales and Marketing?
The way that demand gets created in b to b is fundamentally different. B to b demand gets creat over the inner net. And so there's a solet that's one piece. The other piece is about the metric and about how people have been trained. When we create e man, we need new metrics. It's on about leeds, that's on about clicks. We need new metric in ta. Walk through that.
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