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In Conversation: How Pedro Pascal Become the Face of Merge Mansion

Deconstructor of Fun

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How to Build a Successful Creative Campaign for Pedro Pascal

I imagine that when you embark on an expensive creative campaign like this you obviously had marketing goals you set I don't know what they were but I would imagine you'd goals both around new players brought to the game as well as re-engagement of players who might have lapsed. Have you achieved those marketing goals? At this moment we know that it's working really well people are watching the videos they are liking those and then also on a UA campaign side point of view we know that the creatives are working also well in the campaigns. Will we get to see more of Pedro's character Detective Tim Rockford in the future)? We still think that we are only beginning of our journey so

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