LVMH
Acquired
Navigating Luxury: Strategies and Evolution
This chapter explores the challenges and opportunities in the luxury goods market, focusing on LVMH's strategic approaches that blend traditional brand integrity with modern efficiency. It highlights the company's emphasis on talent, vertical integration, and direct customer engagement, as well as the impact of duty-free shopping on luxury branding. The discussion underscores the psychological allure of luxury goods and the importance of a compelling brand narrative in shaping consumer experiences.
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