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481: How Great Teams Find Purpose, with David Burkus

Coaching for Leaders

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Empowering Teams Through Superordinate Goals

This chapter explores the concept of superordinate goals that unify teams across different functions, showcasing their impact through compelling examples, including a transformative CEO's focus on worker safety. By contrasting traditional metrics with broader objectives, it emphasizes the role of purposeful leadership in fostering innovation and collaboration. The narrative also illustrates how adopting an underdog perspective can ignite creativity and drive meaningful change within organizations.

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