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Why Sales Leaders Get Fired: A Sales Metrics Masterclass | Lead Playbook

30 Minutes to President's Club | No-Nonsense Sales

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Communicating Sales Metrics Effectively

This chapter focuses on the significance of effectively communicating sales metrics to upper management, particularly for SDR leaders. It emphasizes the necessity of framing data to align with executive priorities and highlights methods for diagnosing systemic issues within sales processes. By analyzing diverse metrics and employing robust dashboards, sales leaders can foster better understanding and drive improvements in performance.

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