32min chapter

How I Learned to Love Shrimp cover image

Simon Newstead on developing alternatives to animal protein

How I Learned to Love Shrimp

CHAPTER

The Future of Alternative Proteins

Exploring the potential for cost and taste parity in alternative proteins, focusing on advancements in plant-based and hybrid products. Emphasizing challenges related to pricing, taste, and consumer perception in developing alternative protein options. Discussing government funding, investment strategies, and technological barriers in the pursuit of cost-competitive alternatives to animal protein products.

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