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Ringtones - It's Not a Thing Anymore.
"I was generating something like five times more revenue. Oh my God," he says. "Now, now everybody's on silent." He adds that the lyrics side has 70% of its traffic from outside his company and only 30% from within it. The ringtone business is in decline because people are no longer willing to pay for a song they can't use as their own personal ringtone.