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Die Lego Story | Krieg der Steine | 2
Kampf der Unternehmen
Krisenbewältigung bei Lego
Dieses Kapitel beleuchtet die alarmierende finanzielle Situation des Unternehmens Lego im Jahr 2003, inklusive eines bemerkenswerten Umsatzrückgangs und eines Rekordverlusts. Es werden die notwendigen drastischen Maßnahmen erläutert, um die Marke zu retten, während die Unsicherheit über die Zukunft von Lego besteht.
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