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EP 133 | Basel Fakhoury (User Interviews) - Transitioning from a transactional to a subscription pricing model: How it affects customer retention.

CHURN FM

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Is There a Bias in Pricing?

We dog food our own product all the time, we have one product that allows you to upload your own users into basically like a c r m for research. And then automates the war flow of reaching out to them. Our recruit product lets you recruit other users, and we use that also to find user researchers and product managers to do this research with masier. We did th and i don't think they do much om the internal customers side of things. It is really powerful in getting a senseof how the market seas. The product itself definitely d we relied on the price intelligently content a lot to help come up with our strategy.

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