2min chapter

The Diary Of A CEO with Steven Bartlett cover image

CMO Of Netflix, Uber & Apple! Work Life Balance Is BAD Advice! "I Lost My Baby & My Husband!" - Bozoma Saint John

The Diary Of A CEO with Steven Bartlett

CHAPTER

How to Be a Great Marketer

The best people you've encountered in marketing, what do they have in common? They're great storytellers. Ask a lot of questions about people. Why do they do the things they do? Why they like the things? And keep asking the questions. If you're not curious about people, you're going to suck at this job. There is no path. So if somebody tells you, do these steps in order to get to where I've got, they're lying to you"

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