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Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity
Marketing Against The Grain
What Do We Sess Over Non Linear Growth?
For marketers, there's really two ways to get non linear growth. There's us, generated content, and there is product virality. You can grown in an explanantial way because of that. I incentivise my community to create content for me. Companies like stack overvlow, companies like redit, you incentivize your community to create the content. And then virality like hadewa, incentivises my audience to share the product with other member of my community,. To pull them into my community. That means you are getting growth outside of the direct kind of dollar and dollar out that you're investing in your business. If you have a viro coefficien to
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