Did your view of the 90s to change as a consequence of the conversations involved in creating this book? Yes, it did, because, and this doesn't always happen. If you interview a hundred people about a finite period, you do tend to learn a lot. I think that there were some people you talk about the way that John Savage and Jarvis were kind of circumspect about what they felt was a certain kind of nationalistic vibe to what was happening. And actually Nick Hornby with fascinating talking about the wayThat sport developed in the 90s but then he was partially responsible for it. Rupert Murdoch and Nick Hornby in two very different ways who were responsible for the way that the

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