
This stinks (E)
Akimbo: A Podcast from Seth Godin
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The Science of Semiotics
It's not an accident that businesses copy the environment that other successful businesses have. The question is, what does this remind you of? Is it the heart of any kind of culture-bending storytelling? Conment are great at presenting themselves with the semiotics associated with trustworthy people. They dress a certain way, shake hands a certain way and look you in the eye a certain way.
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