How to Use Anchor to Advertise Your Podcast

anchor is like the Google AdWords of audio, you know, we're at AdSense of audio. Captivate is a monthly cost because it has a couple of other features, mostly like organizational features. But what's cool about it is if I create an ad and I insert it dynamically, I insert that ad through all of the shows. It's not as though it's an ad that goes from this show forward. Even the backlog of shows that do get a lot of listens, even though you don't think that they do.