Complete Human - Is That a Good Idea?

regenerative pastures are cheaper than your commodity. You're going to get a really good box of beef for less than what it would cost you to go to the grocery store. It's also a combinationof our commitment to our mission, which is that although we have to make money, we also recognize that if if we can take it in the shorts a little bit for, you know, a couple of years, and really get people moved over to regenerative products, then that movement's going to ultimately take care of itself.