QC #15: Amie: Really different and better?
Quick Coffee
The Power of Brand
I think something people underestimate is the power of brand. Most founders that I talk to rarely care about brand, right? They're completely focusing on product. But really standing out requires to be extremely good at both because eventually they're so connected to each other. Dennis has been massively investing into brand. He doesn't talk to any branding agencies about like new ways of trying to communicate what Amy is. What he does is he focuses a lot on the product and takes those elements to shape his brand. If you look at the announcement photo that was announced on Monday, you wouldn't see any elements that you wouldn't find in the product. There are those small little widgets product to do that you
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