AI for Marketing: Should Marketers Be Fearful?

Marketers should be fearful or is this going to be a savior of sorts? I think people generally know that AI marketing is is a huge mega trend. And we every big brand is sure like playing around with Google recommending some search text for you fine. As long as you approve it, or or meta, like taking your image asset library and doing some stuff with it images you all own have rights to. But total blockade on like, oh, we just had Dali or chat GBT,. Like spin up this thing for us to use anything that could be again exposed to like, rights law or whatever. That these tools can't even say where they drew stuff from is also kind of