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279 The Content Fuel Framework by Melanie Deziel

The Marketing Book Podcast

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How to Tell a Small Story That Makes Your Point Better

Opinion-focused content is not for you to sort of draw a line in the sand and take a side on some heated political debate. It's adding a slight lens of human to it, right? Showing who's made it and why. And by that, I mean being transparent about why selections are made.

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