3min chapter

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#41 The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Founders

CHAPTER

What Would You Do if Capital Were Free?

"What would you do if capital were free?" is a dangerous question to ask an entrepreneur. "There will always be more people not buying what you're selling than buying," Ben Horowitz says. Look for a market of one and ignore the other 30 who say no, he adds. 'Even the most successful products in the world are going to have problems'

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