The Importance of Journalism in Podcasting

Starting her beauty career as a cashier at a perfume store in West Philly, Jennifer Sullivan has made a name for herself in the beauty world as co-host of the award-winning beauty podcast Fat Mascara. But what happens when you have a crossroads career moment? How do you decide between the safe past and a bet on the future? Jennifer Sullivan decided to pass on a significant offer and plunge head-first into podcasting, a full-time role she could never have imagined. In this episode, we dissect the making of a successful podcast, how Jennifer and her co-host, Jessica Matlin, have applied their magazine editorial principles to their show format and recorded over 250 episodes to date. Jennifer shares tips on finding your voice, the importance of consistency, listening to guests and knowing your audience. We also uncover the myth of clean beauty,  the social bonding aspect of sharing beauty regimens, and Jennifer's desert island must-haves. Plus, what she knows now that she wishes she knew before.